Extreme Tourism for Billionaires
Since the pandemic, Madison has noticed an uptick in high-net-worth individuals booking out entire expeditions. “One client bought a whole trip to climb Mount Vinson in Antarctica for $200,000 last year,” he says. “It’s the latest trend: billionaires wanting their own private adventure with friends; they fly to Antarctica in a private jet. It’s next level.” Although his mountain expeditions are high-end, Madison says they come with minimum comfort. The greatest luxury he offers, he adds, is at Everest base camp: Warm showers, yoga sessions, and a dining tent with a movie screen are among the amenities on the $75,000 excursion. “The guys that come on my adventures ultimately want to suffer a little bit—that’s how they feel alive. Otherwise, they’d be staying at a Four Seasons five-star resort somewhere.” However, a cottage industry of luxury extreme tourism also exists. White Desert Antarctica offers premium accommodation near the South Pole for $15,000 a night, replete with heated, opulently furnished pods [...]